In recent years, the competition of LED industry has entered the white hot stage, and the price of LED products has dropped dramatically. Even some LED lighting enterprises have launched "cabbage price" low-end LED products. Compared with these low-end products, the price of domestic and foreign middle and high-end LED brand products is still high, forming a large gap in price.
So the question is, the same LED products, why can their prices differ so much? Businesses are confused and consumers are confused. For this reason, three products of low-end brand a and medium-end Brand B are selected in this issue to analyze their production costs, so as to provide readers with a solution to their doubts.
More separation, more comparison, less confusion and less "cheating"
Through the above table data, it is not difficult to find that there is a big gap between the low-end brand a products and the middle end Brand B products in terms of cost price and terminal price.
Let's talk about 3W LED bulb first. The cost price of middle end Brand B is 3.38 yuan higher than that of low-end brand a, and the market price is also 4 yuan higher. Taking a closer look at the material cost, the material price of each component of B bulb of middle end brand is several times higher than that of a bulb of low end brand.
Looking at the 3W led ceiling lamp, the cost price of middle end Brand B is 5.45 times that of low-end brand a, and the terminal price is 15 yuan higher than that of low-end brand a. In terms of material composition, middle end Brand B uses gold wire copper bracket beads, while low-end brand a uses aluminum bracket beads. The cost of "power + wire", "lamp beads + lamp plate" and "shell" of middle end Brand B is 6.5 times, 4.4 times and 5.3 times of low-end brand a.
Looking at the 3W led downlight, the cost price of middle end Brand B is 14.8 yuan higher than that of low-end brand a 3.2 yuan, and the terminal price is 15 yuan higher than that of low-end brand. Only from the shell, the middle end Brand B uses aluminum shell of 7.65 yuan, while the low end brand a uses plastic shell of 1.4 yuan. In terms of core power supply, lamp beads and other materials, the price of middle end Brand B is several times higher than that of low-end brand.
It is not hard for us to see how low-cost LED products are refined. Therefore, when choosing products, businesses can split and compare more products, so as to achieve "know what you know".