Recently, the 8K TV dispute caused by Samsung and LG has greatly increased the attention of all parties in the industry to 8K technology. The two enterprises have a big dispute about the standard of 8K TV. Now, we will talk about what kind of 8K TV will become the mainstream.
The battle of 8K technology is also the battle of camp
In fact, the 8K standard has already been determined, which was promoted by NHK, BBC, rai and other organizations. In 2012, it was approved by the International Telecommunication Union under the United flag. There is no dispute about this. It can be said that TV that meets this standard can be called 8K TV.
LG emphasizes that the contrast of light and shade of Samsung's 8K TV does not meet the standard of ICDM, so it doubts that Samsung's 8K TV is not a real 8K TV, but this is only one aspect of 8K TV. There are many data standards involved in the evaluation of the quality of each TV. We can't think that Samsung's 8K TV is not the real 8K TV just because this subdivision technology can't be achieved. This is the difference between different TV display technologies.
The industry knows that the advantages of LG's OLED TV lie in the contrast of light and shade, while Samsung's qled TV lies in the advantages of higher color gamut and brightness. It is not suitable for LG to compare the advantages of its OLED TV with the disadvantages of its competitors. Conversely, if Samsung compares the advantages of its qled TV with the weaknesses of LG's OLED TV, will LG accept it?
From a technical point of view, OLED TV has a relatively obvious disadvantage. In addition to the above-mentioned color gamut and brightness, OLED TV also has a short life. Its blue pixel has a much shorter life than other pixels. Moreover, because of the higher power of 8K, LG's 8K OLED TV has a higher chance of burning the screen. With the launch of its 8K OLED TV, Maybe the problem will break out frequently.
8K future dispute, first of all, standard dispute
The competition of technical standards is not only the competition between technologies. In the competition of mobile communication technology, 2G CDMA is superior to GSM in technology, but because GSM equipment is cheaper and gets more support, GSM wins more support and becomes the global 2G standard; 3G standard is also similar, 3G standard has WCDMA, CDMA2000, TD-SCDMA three standards at the same time, finally WCDMA becomes the global popular 3G standard, TD which is backward in technology - SCDMA has gained its first position in the domestic market due to China's support.
In the last generation of TV technology reform, there was a battle between LCD TV and plasma TV. The two TV technologies have their own advantages and disadvantages. Plasma is superior in response speed. However, because of the lower production cost of LCD panel, it finally won the support of the industry, thus winning the victory of this technology competition.
In the competition of qled TV and OLED TV, the competition of technology is of course important, but the victory or defeat of both sides should be decided by the market rather than by "nitpicking" on the "outdated" standard. In the future market competition, who can win the support of the market will become the mainstream 8K TV standard.
The competitive balance of 8K TV is inclined to qled
Samsung, the leader of the global TV industry, has been the leader of qled TV technology. Samsung has been the number one in the global color TV market for 13 consecutive years. It has always been forward-looking in TV technology, and it has benefited from this foresight. It has successfully led LCD TV to win in the technical competition with plasma TV. At the same time, in the choice of qled TV technology and OLED TV technology, Samsung finally chose qled TV technology.
In the past few years, the competition between qled TV and OLED TV has not been completely decided, but in most cases, qled TV has a slight advantage. According to the data released by IHS in 2018, the shipment volume of qled TV reached 2.68 million, while that of OLED TV was 2.51 million.
In the first half of this year, the shipment of qled TV reached 3 million sets, a year-on-year increase of 127%; in contrast, the shipment of OLED TV in the first half of this year was 1.22 million sets, a year-on-year increase of only 15%; now, the market share of Samsung qled TV has risen to a new record of 53.9%, and the leading advantage of qled TV over OLED TV is rapidly expanding, showing the market acceptance of qled TV Higher.
The reason for this situation is related to the progress of qled TV technology. Samsung takes the lead in developing and mass producing multi-size 8K TV based on qled TV technology, while OLED 8K display prototype is late, and mass production and multi-size are far away, which is related to the technical defects of OLED TV. OLED TV has failed to solve the burning problem so far (the burning problem is caused by the shorter life of its blue pixels), while 8K TV has more burning problems due to its higher power Serious.
Different from the embarrassing situation of OLED, qled technology has always been developing at a high speed. Samsung took the lead in developing the quantum dot 8K processor, which improves the image quality and sound effect through 8K AI upscaling technology. Even the video we took when we were young can also improve the definition through 8K AI modulation technology. 8K artificial intelligence enhancement technology has successfully solved the problem of lack of 8K video resources, so that consumers can enjoy the visual experience of "being seen and immersed in reality" on qled 8K TV.
The high quality visual experience of Samsung qled 8K TV has been widely recognized by consumers. Recently, Samsung Electronics officially announced that it expects to sell 5 million qled TVs this year and 8 million since 2017. According to this trend, qled TV will beat OLED TV in the high-end TV market in the future.